◆ Go-to-Market Strategy · SaaS Expansion · AI
The go-to-market strategy that takes SaaS global — built on AI.
I help SaaS companies expand into new markets and scale what works — with an AI-native go-to-market engine. Keynote speaker, podcast host, and the advisor teams call when the home market isn't enough anymore.
GTM that crosses borders.
Expansion isn't a copy-paste of what worked at home. My job is finding what actually transfers — and rebuilding the rest with AI, fast.
I've led go-to-market and international expansion for high-growth SaaS companies — the messy, high-stakes work of entering a market you don't yet understand and building demand from zero.
Now I do it as a speaker, podcast host and advisor: putting AI at the center of the motion so teams research markets in days instead of quarters, localize without a huge team, and point scarce human effort at the accounts that matter.
Go-to-market, rebuilt with AI.
The method behind every talk, engagement and episode. Four moves that turn AI from a buzzword into pipeline in a new market.
Market intelligence
Size, prioritize and pressure-test new markets in days — buyer research, competitive maps and demand signals, run with AI instead of a six-month study.
Localization at scale
Message, content and positioning adapted per market — not translated. The nuance that makes a region convert, without tripling headcount.
Pipeline & scoring
AI account research and scoring so your team spends its hours on the accounts most likely to buy — and outbound that sounds human.
Motion design
The funnel rebuilt around AI end-to-end — and handed over as a system your team can actually run after I leave.
Keynotes & speaking.
Recorded talks from conferences, GTM summits and leadership stages — all on YouTube. Available for keynotes, panels and private workshops.
◆ SaaStr Annual · Keynote
The Borderless Playbook: Five Markets in Eighteen Months
What we got wrong entering Europe, what we fixed in APAC, and the AI-driven system that made the sixth market take weeks — not quarters.
Watch on YouTube →The podcast.
Conversations with operators, founders and market-builders on taking software global — and where AI genuinely earns its place in go-to-market.
Playbook
Rebuilding GTM around AI, with a Series C operator
How one team cut market-research time by 80%, where the humans still matter, and the mistakes worth making on purpose.
What teams say.
The clearest thinking on international expansion I've heard on a stage — and the only session my team used the next week.
We'd stalled in two markets for a year. One quarter of AI-GTM advisory later, we were finally growing outside our home market.
Bring the AI-GTM strategy to your team.
Three ways to work together — from a stage to a full expansion engagement. Every one is built on the same method: go-to-market, rebuilt with AI, handed over as something your team can run.
Keynotes & Workshops
Talks and hands-on sessions for conferences, GTM teams and leadership offsites — tuned to your stage and your stage of growth.
- Conference keynotes
- Half-day GTM & AI workshops
- Leadership & board sessions
Expansion Advisory
An ongoing partner for teams entering new markets: strategy, sequencing and the unglamorous execution that makes it stick.
- Market entry & prioritization
- GTM motion & pricing design
- Fractional GTM leadership
AI GTM Sprints
A focused engagement to rebuild one part of your funnel with AI — and leave your team with a working system, not a slide deck.
- Market research automation
- Localization at scale
- Account scoring & outbound
Tell me the market you're trying to crack.